Marketing
The key objective of DublinTown is to re-engage people with their city centre; to visit, to shop and socialise.
As part of our collective city marketing, we host a marketing forum that meets on a monthly basis, representing retailers, hoteliers, restaurants, bars, transport operators and business services across the city. We combine the marketing knowledge of all business sectors within the DublinTown area and this informs our annual marketing programme, ensuring a citywide focus for all events. If you would like to be involved or if you have an idea for any specific events, please contact us at info@dublincitybid.ie
To complement this marketing strategy we organise events in the city centre to drive footfall and promote the businesses based in the city centre. Our three main events are Dine in Dublin, Dublin Fashion Festival and Dublin at Christmas.
DINE IN DUBLIN
Dine in Dublin is an annual week-long festival which helps to promote restaurants and other eateries in the city centre. People are encouraged to come in to the city centre to try the special or reduced menus from the participating restaurants.
DUBLIN FASHION FESTIVAL
Dublin Fashion Festival is an annual festival which promotes fashion related retailers and designers based in the city centre.
DUBLIN AT CHRISTMAS
Dublin at Christmas is centered around a number of events including the switching on the Christmas lights.
Its aim is to increase footfall in the city centre during the Christmas period.
We also have a regular radio slot on Dublin City FM Good Morning Dublin on a Friday morning around 10.30am, where we discuss what’s on for the weekend ahead. This offers us another platform to discuss what businesses in the area are doing and to drive people into the city.
103.2 Dublin City FM is a Special Interest Community Radio Station broadcasting in the Dublin Region. They broadcast over 100 programmes per week from a wide and diverse subject matter in both talk and music. Their flagship programme is LiveDrive Traffic programme broadcast in partnership with Dublin City Council’s Traffic Management Centre with live on the spot reports every weekday from 7-10am and 4-7pm. Dublin City FM is an open access radio station and members of the community can apply to join the team. They recently celebrated 25 years broadcasting. Check all the details on the station visit website www.dublincityfm.ie