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Become a Dublin Coffee Ambassador

  • Fri 27 February, 2015

Do you have what it takes to be a world coffee ambassador?

Lets establish Dublin city centre as one of the world’s top destinations for quality coffee. World of Coffee, Europe’s biggest and most exciting coffee event, is coming to Dublin in June 2016 and will attract up to 10,000 coffee professionals from over 100 countries around the world to the city for a four-day celebration of coffee.

The show, which is organised by Speciality Coffee Association of Europe (SCAE), will include the prestigious World Barista Championship 2016 along with a 10,000sq.ft exhibition featuring the international coffee community’s top suppliers, plus conferences, seminars, educational programmes and fringe events.

In preparation for the event at the RDS, Dublin on 22-25 June 2016, SCAE Ireland is launching an innovative new programme to shine a spotlight on Dublin’s best coffee providers. The new World of Coffee Ambassadors’ Club will feature the top 100 cafés, restaurants, hotels and bars serving coffee in the capital, and support them through a range of training and marketing initiatives.


With the support of the DublinTown, SCAE Ireland is calling on hospitality operators across Dublin city centre to apply to become a World of Coffee Ambassador and help promote coffee excellence in the city.

Successful applicants will be invited to attend a conference on 24 March 2015 and will receive two off-site training days, a one-to-one on-site training session plus three on-site audits completed by an independent auditor. Training packs will also be provided to help educate additional team members in participating outlets.


The 100 businesses taking part in the programme will be promoted in a World of Coffee 2016 booklet and mobile app which will showcase the city’s best coffee locations. The booklet will be distributed to all visitors at the show and also circulated nationwide through media partners.

Additional World of Coffee Ambassadors’ Club benefits include free SCAE membership, discounted SCAE Coffee Diploma System (CDS) courses and free tickets to the Nordic World of Coffee 2015 which will take place in Gothenburg, Sweden this 16-18 June.


Cafés, restaurants, hotels and bars can apply to join the World of Coffee Ambassadors’ Club  from 9am on Friday, 27 February 2015.

The Ambassadors’ Club will comprise 29 cafés, 41 restaurants, 23 pubs and seven hotels and business owners may enter one outlet per category. Please note, membership is limited to 100 participants and places will be allocated on a first come, first served basis so early entry is advised.

Sign up to be an ambassador here: