We Are Dublin Town
Giro d’Italia Cycle Race
- Wed 19 March, 2014
Giro D’Italia Grande Partenza 2014
When: 11th May 2014 (Finish at 4.30pm in Merrion Square West)
The race will depart from Armagh at 11.45 am on the 11th May and it will cross the border heading towards Dundalk, Castlebellingham and Drogheda. The race will continue along the coast through Balbriggan, Skerries, Swords, Malahide and enter Dublin city at Baldoyle travelling along James Larkin Road, Clontarf Road, Alfie Byrne Road, East Wall Road, 02, North Wall Quay, Custom House Quay. It will then cross the Liffey at Talbot Memorial Bridge on to City Quay, Lombard Street, Westland Row, Lincoln Place and finish at Merrion Square West at approximately 4.30 pm. (See attached map)
How to get involved?
We are encouraging everyone to ‘Pink the City’ and to create a sense of occasion around this great sporting event. Maybe you could Pink your premises, offer a special Giro discount or a special Giro dish. If you are interested in getting involved with any Giro promotions, please contact us and we can support you through our PR/Marketing campaign.
Pink has become the theme colour for the Giro d’Italia as it is the colour of the Giro’s founding sponsor, Italy’s La Gazzetta dello Sport newspaper and the colour of the race leader’s jersey.
How does it affect you?
- The city will remain open for business over the weekend of the Giro d’Italia
- Access to city car parks will not be affected
- There will be minimal disruption to public transport
The Giro d’Italia will stage its ‘Grande Partenza’, the Big Start, in Belfast and Dublin this year. Following the stages in Belfast on the 9th & 10th May, Stage 3 of the world famous cycling race will travel 187 km from Armagh to Dublin with a thrilling finish in Merrion Square West. The potential spectators along the entire route are expected to be in the region of 300,000 people (approx), with an audience capacity of 55,000 on the final 3k.
The Giro brings 200 of the world’s elite cyclists, 300 domestic and international media, 500 team and support staff, thousands of supporters and a combined global audience of 775 million.
A publicity caravan consisting of 50–80 promotional vehicles will travel along the route, approximately 90 minutes ahead of the race entourage and riders distributing free merchandise.
The official Giro Fan Park will be located in Merrion Square Park on 10th and 11th May 2014. The proposed fan park will include the Irish Cycling Show and other Italian and cycling themed activities and events. Dublin City Council plans to create a festival atmosphere around the city and welcomes the support of the business community.