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Summer in the City ad campaign is live!

  • Thu 23 June, 2016

The Summer in the City ad campaign devised by a working group including DublinTown, local businesses, Luas Cross City and the ad agency, is now live!

The main aim of this campaign, funded by the National Transport Authority, is to assure the public that the city is indeed accessible and continues to be so during the intense work programme currently being carried out by Luas Cross City.

The ad campaign is a significant one across all outdoor, radio and digital channels.

Over the next few weeks ads on billboards, bus stops, buses, phone kiosks and more will be visible.

luas ads

The campaign is also running on radio until August 28. This includes 4 different radio ads, while digital platforms will have sponsored ads on a number of different websites.

In the ad, DublinTown is the call to action website which we feel shows the efforts and support LCC and NTA are continuing to provide to the city during this time. Summer in Dublin events, including family fun days in Talbot St, which just finished, and on Henry St, running in July and August, are also being supported by Luas Cross City.

Listen to the radio ads here:

Ad One: Staying in Town

Ad Two: Off Peak Hours

Ad Three: Day Out

Ad Four: Go Shopping